dolution

dolution.

Conduct market segmentation and targeting for (Kimpton Hotels & Restaurants) – Segment the brandâ€™s market into at least 3 different categories (list actual segmentation examples and make sure you identify both the segmentation category and variable you are using! You must use 3 different segmentation categories) and label (identify) the target market from your market segmentation table below. (Keep this table in your assignment submission.) You need to perform segmentation and targeting to receive points for this question.

Category (variable)	Category (variable) Save your time - order a paper! Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines Order Paper Now	Category (variable)

What are the most outstanding trends/characteristics of your target market you identified above (in Q3)? List at least 2 examples and include your explanation.
In targeting, what are the three factors to evaluate the market segments? Briefly explain each.
As the Marketing Director, which additional emerging market segment would you target to increase demand? Briefly explain why you would target this new segment.
As the Marketing Director, what type of marketing strategies would you implement to attract that new target market (from Q6)? List at least 2 examples and briefly explain why.