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This exercise will enable you to analyze business strategies and practice examining the progress a firm is making in executing its strategic plan. Singapore Airlines utilizes excellent strategic management as showcased at the beginning. Instructions Step 1 Go to Singapore Airlines’ website. Find the About Us section, which is usually on the bottom left-hand corner of the home page, and then click on Investor Relations. Step 2 Review Singapore Airlines’ most recent quarterly report or half-year report. Step 3 Examine the change in performance variables and statistics for that most recent quarter or half-year report. Step 4 Based on your observations, what are strategic changes you think were made during that time period? What additional changes in your view are still needed? Do the statistics and numbers reveal any key problem areas? How well do you think the company is faring using the strategic management processes they currently have in place?