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Project #1 Guidelines-Two pages, double space and essay format.

As early as the 1920s, marketers recognized that women had authority over as much as 80 percent
of household purchases. From that point forward, women have been
primary targets for brand promotion—even in product categories that
might traditionally be viewed as male oriented.

?To evaluate how that remains true today, locate a prominent brand promotion message for a product or service in each of these three categories:home improvement, automotive, and financial.
For each message, identify how the brand is appealing to women and why.
Do you believe the campaign is likely to be successful in attracting
female consumers? Why or why not?

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