dolution
dolution.
cleaning company
- Product/service (Describe & Explain with details)
- Unique Selling Position (How will your products/services succeed in the market where others may have failed? What gives your products/services a distinctive edge?)
- Value to Customers (How do your customers value your products/services? Are they a necessity, luxury, or something in between?
- Market Position (Where do your products/services fit in the market? Are they high-end, competitive, or a low-cost alternative to the products/services offered by your competitors? How does this compare to your competitors?
- Your Company`s SWOT (Your strengths, weaknesses, opportunities, & Threats)…your business not the competition!
- Target Market (Who are you selling to? Why would they buy your products/services over others?)
- Customer Demographics (Define who your target customers are and how they behave. You can include age, gender, social status, education, and attitudes. What are their lifestyles, activities, values, needs, interests or opinions? Where are they located?
- Key Customers (Identify your key customers. (These can be large consumers of your products or individuals whose satisfaction is key to the success of your business.) How will you target your products/services to them? How will you deliver your product/service to them?
- Customer Relationship Management (CRM)(How will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming back? Have you introduced customer service standards? Do you follow any particular code of practice?
- Marketing Strategy (How do you plan to enter the market? How do you intend to attract customers? How and why will this work? What steps or activities will you undertake to achieve your goals/objectives? For each marketing activity/milestone: Marketing activity/milestone: Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding, and artwork, or publications and catalogs.
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