Burger King Canada has decided to introduce a new menu item, a jumbo hot dog that is 30% larger than a traditional hot dog. The marketing team is debating how to brand the hot dog and is considering a few options. The choices are either (1) The Whopper Dog – based off its famous Whopper hamburger, (i) The Burger King Hot Dog, or (ii) The Big Dog with no reference to Burger King or The Whopper. Using product and branding knowledge from the textbook and what you learned in the course select a brand name based on the options presented. Be sure to justify your choice with brand strategy concepts and frameworks. Also, include at least 1 advantage and disadvantage of the brand name you select.


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