Many products can now be booked using the Internet. However a lot of offers made over the Net concentrate on the price of the item rather than its additional features. It is very easy to use a website to enhance a product by giving technical details, supplying a picture, or even allowing a potential customer to click onto an image of the product in use.

However many customers trying to buy a music system, or a computer, or a camera still go to a local retail store to see and handle the product before revisiting the Net to find the best price.

Can you think of other ways in which a customer might be offered more tangible clues regarding a durable product that they could wish to purchase? In particular, consider the customer’s need to feel involved in the purchase, and the fact that this type of product is often quite expensive and there are usually several alternatives that should be seriously considered.

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