Many products can now be booked using the Internet. However a lot of offers made over the Net concentrate on the price of the item rather than its additional features. It is very easy to use a website to enhance a product by giving technical details, supplying a picture, or even allowing a potential customer to click onto an image of the product in use.
However many customers trying to buy a music system, or a computer, or a camera still go to a local retail store to see and handle the product before revisiting the Net to find the best price.
Can you think of other ways in which a customer might be offered more tangible clues regarding a durable product that they could wish to purchase? In particular, consider the customerĂ˘â‚¬â„˘s need to feel involved in the purchase, and the fact that this type of product is often quite expensive and there are usually several alternatives that should be seriously considered.
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