dolution

BIC PENS ADD:

Helping Students Cheat since 1945 newpens make cheating even more comfortable

September 11 Everyday why don’t we call it terroism ? Two cigarettes are depicted as the world trade center in an effort to make people quit cigarettes.

Panasonic Cameras: Shoot your girlfriend

Cigarette ad: Cigarets are like women the best ones are thin and rich. Silva thins are thin and rich

You are being provided with 4 ads that actually appeared in print but did not do well and was almost immediately pulled from the marketplace. You are being asked to answer a 4-part question I am asking per ad…each of your 4 parts will be judged equally in importance.

Please review each ad and tell me why you think the advertisements were ineffective with their copy and creativity, why most consumers found them offensive and why it did not help to sell the product AND how could you have done it better?

Please give me your copy and creativity as to how you could have gotten the point of the ad across better which in turn hopefully will help sell the product well for all 4 ads

I AM ASKING THAT YOU SUPPLY A NEW AD FOR EACH PLUS EXPLAINING WHY IF WAS SUCH A FAILURE AND WHAT YOU HOPE YOU NEW CREATIVE WILL MEAN TO THE CONSUMER.

be creative but make sure you use solid marketing input/plenty of RESEARCH within each response that hopefully, you learned in class this semester. Each ad response is worth 25 points