dolution

You are the production manager for a global business in Australia, manufacturing mining equipment and tools. Manufacturing is located in Australia and the company has strategically placed number of assembly facilities of the mining equipment and tools around the world, closer to the major markets. Sales have significantly dropped in Australia due to increased competition and you have been asked to evaluate where manufacturing of parts should take place of the older product lines in the future.

• Explain if you would continue manufacturing in the home country (Australia) or in another location using Product Lifecycle theory (6 marks)
• What are some of the advantages and limitations of this theory?