Company Z wants to conduct final research to determine whether a new product should be introduced. They plan to send a survey to a large, representative sample. What type of research should they use?

Group of answer choices

Quantitative research

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Qualitative research

Exploratory research

Hypothetical research


2-Jones Sodas is experiencing market share decline. What type of research would be best to understand why?

Group of answer choices

problem solving research

qualitative research

causal research

descriptive research

quantitative research

3-What of the following statements is/are true regarding successful moderators?

Group of answer choices

They need to be well organized.

The moderator needs to be good at probing.

It helps to be personable to be a successful moderator.

all of the above are true about successful moderators.

Only a and c are true about successful moderators.

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