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1,Q-The responsibilities of product marketing manager include communicating a product’s value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.

With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product and address the following questions

1. In the short-term, how does a marketing manager encourage growth through sales promotions of the product?

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2. What are the similarities and differences between advertising and sales promotions for the product?

3. What benefits and challenges are associated with each?

 
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