The stage in consumer decision making whereby a consumer searches for information is called __________________ stage.
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A. Evaluation of Alternatives
C. Problem Recognition
D. Product Choice
E. Information Search
All of the following are characteristics of focus groups EXCEPT:
A. Always taped or videotaped to assist analysis
B. Often held in front of two-way mirrors
C. 8 to 10 Participants
D. Online focus groups are growing
E. Duration of 30 hours
________________ is the specific attributes, qualities, factors and mannerisms that can differentiate one individual from another individual.
All of the following items are examples of external secondary data EXCEPT:
A. Internal E-mails
B. Syndicated Market Research
C. Consumer Panels
D. Government Secondary Data
When a consumer can associate and hold a brand with a certain level of uniqueness and memory, this is called ____________________.
A. complementary products
B. brand marketing
C. brand equity
D. brand lifestyle
E. brand action
When marketers study the consumers’ lifestyles, including their activities, interests and opinions, marketers are studying their _________________.
The demographic variables of a coffee drinker include all the factors below EXCEPT:
D. marital status
The process that involves defining the market, buyers, and determining the preferred combination of attributes is called _______________.
The four steps in the decision-making process include all of the following EXCEPT:
A. Product Choice
B. Information Search
C. Evaluation of Alternatives
D. Evaluate the Environment
E. Problem Recognition
Human motivation can be based on physiological needs. This can include the need for __________________.