Rader? Bell’s Chicken Restaurant was stablished in Everett 5 years ago. It features a unique recipe for? chicken, “just like my grandmother used to? make.” The facility is? homey, with relaxed and friendly service. Customers normally wait about 15 minutes to be served. Business has been good during past few? years, for both lunch and dinner. The number of customers grew by? 30% last year. With increase in number of? customers, workers started to process several customer orders at once. Due to increase in number of?orders, workers cross paths during processing? orders, sometimes nearly? colliding, while they trace different paths to fill customer orders. If customer orders a special combination of sauce and side? dish, they must wait quite some time while the order is ready. Recently based on the? survey, the complaints about wrong orders and service? delays, have increased.? Also, Chick-? fil-A is planning to open a branch across the street next year. Operations manager is getting concerned about the future of business. ?a)What are the competitive priorities for? Bell’s Chicken? Restaurant? How did you identify?

them? Explain.

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