develop an Internal Factor Evaluation (IFE) Matrix, by outlining four strengths and four weaknesses of apple
Internal factor evaluation steps:

1.List key internal factors identified in the internal –audit process .

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Use a total of 20 internal factors including strengths and weakness

List strengths first and then weakness be as specific as possible using percentages , ratios and comparative numbers.

2. Assign a weight that ranges from 0.0( not important) to 1.0 ( all important).

The weight assigned to a given factor indicates the relative importance

Of the factor in the company’s industry.

Regardless whether a key factor is an internal strength or weakness factors to have the greatest effect on organizational performance should be assigned the highest weights.

3. Assign a 1 to 4 rating to each factor to indicate whether that factor represents a major weakness (rating =1), minor weakness( rating=2), a minor strength ( rating =3) or a major strength(rating =4)

A strength must receive a 3 or 4 and a weakness must receive 1 or 2 .

4. Multiply each factors weight by its rating to determine a weighted score for each variable.

5. Sum the weighted scores for each variable to determine the total weighted score forthe company.

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