1. Explain the nature of consumer behavior
  1. Justify the statement, “The evaluation of marketing concept from mere selling concept to Consumer-oriented marketing has resulted in buyer behavior becoming an independent discipline.”
  1. Compare and contrast the buying behavior of organization market and retail consumers.
  1. What is Consumer Involvement? Discuss the factors that affect the Consumer Involvement.

5. Define extensive problem solving, limited problem solving and routine problem solving. What are the differences among the three decision-making approaches? What type of decision process would you expect most consumers to follow in their first purchase of a new product or brand in each of the following areas;

(a) Cosmetics

  1. Computer
  2. Mobile
  3. Edible oil
  4. Air-conditioner.

Explain your answers

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