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What is the primary goal of strategy?

	To align the resources of the firm Save your time - order a paper! Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines Order Paper Now
	To develop a sustainable competitive advantage
	To determine the corporate, business and international strategies the firm will employ
	To lay out a path for revenue growth for the firm

When considering international strategy, which tool would be specifically helpful?

	SWOT
	CAGE
	BCG
	VRIO

Understanding a firm’s primary and secondary activities is associated with what tool?

	VRIO model
	Value Chain Analysis
	Competitive Strategy Canvas
	Porter’s Five Forces

Which would be considered generic business strategies?

	Cost and Diversification
	Cost and Differentiation
	Diversification and Internationalization
	Differentiation and Diversification

What type of strategy focuses on deciding which markets to compete in?

	Corporate
	Marketing
	Functional
	Business

) “We will increase our profits by 15%” is a good strategy

	True
	False

I am launching another Video Store. I have decided to support my plan by doing a general environmental analysis. Which element will I not look at.

	Complementary products or services
	General economic conditions
	Social forces
	Supplier power

Your are launching a soda business. Through your analysis you have determined that many people drink juice instead of soda. Which tool have you likely used in your analysis?

	Resource-Based View
	Porter’s Five Forces
	Value Chain Analysis
	Diamond for National Competitive Advantage

Question 10 (1 point)

Does a can of coke represent a sustainable competitive advantage? Which tool would you likely use to answer this question.

	BCG
	CAGE
	SWOT
	VRIO