dolution

What is the primary goal of strategy?

To align the resources of the firm

To develop a sustainable competitive advantage

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To determine the corporate, business and international strategies the firm will employ

To lay out a path for revenue growth for the firm

When considering international strategy, which tool would be specifically helpful?

SWOT

CAGE

BCG

VRIO

Understanding a firm’s primary and secondary activities is associated with what tool?

VRIO model

Value Chain Analysis

Competitive Strategy Canvas

Porter’s Five Forces

Which would be considered generic business strategies?

Cost and Diversification

Cost and Differentiation

Diversification and Internationalization

Differentiation and Diversification

What type of strategy focuses on deciding which markets to compete in?

Corporate

Marketing

Functional

Business

) “We will increase our profits by 15%” is a good strategy

True
False

I am launching another Video Store. I have decided to support my plan by doing a general environmental analysis. Which element will I not look at.

Complementary products or services

General economic conditions

Social forces

Supplier power

Your are launching a soda business. Through your analysis you have determined that many people drink juice instead of soda. Which tool have you likely used in your analysis?

Resource-Based View

Porter’s Five Forces

Value Chain Analysis

Diamond for National Competitive Advantage

Question 10 (1 point)

Does a can of coke represent a sustainable competitive advantage? Which tool would you likely use to answer this question.

BCG

CAGE

SWOT

VRIO

 
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