Movie studios split ticket revenues with the owners of the movie theaters that show their films. An article in the Wall Street Journal in 2015 discussed how the Disney studio was attempting to negotiate a larger share of the ticket revenue because it had a string of movies about to open that appeared likely to be very successful, including Avengers: Age of Ultron and Star Wars: The Force Awakens. Typically, would you expect that the prof its of movie studios are more at risk from the bargaining power of theaters or are the profits of theaters more at risk from the bargaining power of movie studios? Briefly explain your reasoning
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