dolution

Studies of college students’ views toward personal selling were mentioned in the chapter and summarized in Table 23.1. Interview five students and ask them to rate each of the statements on a five-point scale labeled strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree. Summarize the results from your small survey and draw implications based on the assumption that the five students you queried hold representative views.

Q246

What is your reaction to advertisements in movie theaters that precede featured films? Does such advertising disturb you, or do you find it perfectly acceptable?

What are your thoughts about brand placements in TV programs? Do you find these placements irritating or do you accept them as simply part of the programming landscape? Do you think they influence your attitudes toward advertised brands and purchase behavior?