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Reviewing the increase in popularity of online media sites
Purpose
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Order Paper NowTo apply a tool to analyse the popularity of online media sites. The ABCe audit service is completed to prove the popularity of online sites to advertisers purchasing ad space on the site. It is the online equivalent of the audited bureau of circulation for magazines.
Activity
Visit the ABCe site and choose ‘Database’. Select a media site that you might visit and plot its changes in visitors over the last 2 to 5 years. Visit the site to see how advertisers use the site to promote their products and interact with consumers.
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