Hello there, any help would be greatly appreciated with locating some information and references in regards to Creating one new product item for Apparel: All sports clothing lines, starting with hats, helmets, vests, and jackets (male and female lines).


  • Describe one new product item that you will create for a chosen product line.
  • Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
  • Explain the brand positioning for the product.
  • Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company’s mission and objectives.
  • Provide support for your reasoning.
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