For this Discussion, you will analyze the pricing strategies for a particular company’s product, and propose rationales for the company’s decisions when determining these marketing and pricing strategies.

To prepare:

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  • Review this week’s Learning Resources.
  • Consider how managers make decisions about pricing. How do Incoterms affect the final price of a product? What are gray-market goods? How do price fixing and transfer pricing affect marketing efforts and product branding?
  • With these thoughts in mind, select and analyze a company and a particular global product the company offers. Select the company and product from this week’s Resources or from your own research. Begin distinguishing the company’s distinct pricing strategies for that product.

By Day 3

Post a 250- to 300-word statement that addresses the following:

  • The company and product you selected and an explanation for why you chose them.
  • An explanation of the differences and similarities—from market to market, region to region, or country to country—among the company’s marketing and pricing choices for this global brand.
  • Your proposal of reasons why the company may have chosen these marketing and pricing choices.


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