Go to the Qualitative Research Consultants Association website ( ). Click on “About Qual Research” to access the “When to Use Qualitative Research” page. Now let’s consider the example of recommendations made by a university’s faculty senate to the administration. For each of these recommendations, indicate whether qualitative research should be used to evaluate students’ opinions. What are the pros and cons of using this form of research in each case?

1. Require all students to park at a central parking lot two miles from campus and take shuttle buses to campus.

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2. Increase tuition by 10%.

3. Schedule classes on Monday/Wednesday or Tuesday/Thursday, leaving Friday for student organization meetings and group project work.

4. Require students to take at least 18 hours of course work during summer school.

5. Require every student to purchase and bring an iPad to class.


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