Obtain a demographic profile of the sample.

For each set of objectives associated with each target group of consumers, decide on and justify a data collection method. Given your chosen data collection method, design the full questionnaire, including selecting measurement scales, developing questions, and finalizing the appearance of the questionnaire for each of the three Moe’s Tortilla Wraps surveys. In your deliberations, keep in mind that cost is a concern, as Moe does not have deep pockets to finance this research. However, his expansion plans are not on a fast timetable, so the completion time of the surveys is not especially critical. Of course, it is important to have survey findings that are representative of the respective target consumers for each survey.


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