dolution

dolution.

You have taken a look at some examples of K-pop. What are your impressions? What did you like/dislike?

What is your assessment of the K-pop process for generating creative outcomes? What are its strengths? What are limitations?

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How could BTS and Big Hit Entertainment succeed by communicating with their fans through SNS? How does authenticity influence the appeal of a creative product?

As BTS and other K-pop bands attempt to expand internationally, what do they need to adapt? To what extent is the success of K-pop culturally dependent? What allows a creative product to traverse cultural boundaries? What allows a creative product to achieve success in multiple cultures?

dolution

 
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