You have taken a look at some examples of K-pop. What are your impressions? What did you like/dislike?

What is your assessment of the K-pop process for generating creative outcomes? What are its strengths? What are limitations?

How could BTS and Big Hit Entertainment succeed by communicating with their fans through SNS? How does authenticity influence the appeal of a creative product?

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As BTS and other K-pop bands attempt to expand internationally, what do they need to adapt? To what extent is the success of K-pop culturally dependent? What allows a creative product to traverse cultural boundaries? What allows a creative product to achieve success in multiple cultures?
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