dolution

Match the scenarios below to the aim of advertising that it illustrates.

a. A restaurant company has designed an advertising campaign that focuses on a temporary price reduction on all its products. The campaign is designed to run on local radio stations, featuring sounds like opening a can of soft drink, the chatter in a crowded restaurant, or the sizzling of the stake.

b. A hotel company has acquired a new brand, which was previously independent. The company designs a new advertising campaign, in which it emphasizes that the new brand is part of the hotel company’s brand portfolio, and that the customer should expect a new level of service from now on.

c. An online travel agency is creating an advertising campaign in which it emphasizes its main competitive advantages: its low prices relative to competitors, opportunity to do personalized searches, and a good rewards program. This way, the online travel agency is hoping to win market share from competitors.

d.A local company restaurant famous for its tacos designs an advertising campaign to be distributed on local TV stations. The company promotes “Taco Tuesday”, and the audience is encouraged to purchase tacos, as they are discounted on Tuesdays.

e.A major U.S.-based airline designs a major advertising campaign to be run by local TV stations in the cities where the airline has major hubs. While other competing airlines serve those cities, they do not have an extensive presence. The campaign focuses on encouraging customers to travel anywhere for summer.

f.An online travel agency is using a new artificial intelligence tool on its Website, which allows customers to create profiles and receive personalized offers based on those profiles. The tool is very innovative, and the agency designs an advertising campaign featuring very brief demos of how the tool is used to create and use such a profile.