Lyft Epitomizes the Sharing Economy and Teamwork Yeomais Louhing In Today’s sharing economy, an economic model in which individuals rent or borrow an asset owned by another, is upending entire industries, especially transportation. While Uber started the game-changing idea of ride sharing, the irreverent company Lyft, known for its magenta mustache branding, epitomizes the upheaval. Critical Thinking The high-tech, San Francisco-based business is itself a model of sharing. Consumers request a ride • What is meant by the using the Lyft app, and minutes later a Lyft driver in the area appears. Riders avoid the hassle of driving, term culture fit, and why and drivers make some cash. The simple idea is working as the company has enjoyed a fivefold growth is it benefcial for both in its first two years of existence and shows no signs of slowing down. This success can be attributed in employer and employee? no small part to teamwork. Lyft so values teamwork that part of the test new.hires must pass is a culture fit to determine whether • What individual behaviors lead to effective teams? they share the Lyftethos of collaboration and mutual respect. Cofounder and CEO Logan Green says, “When we build a team, we look for incredibly smart, compassionate people who are all motivated by the same • What factors unique to goal.” virtual teams contribute In fact, Lyft’s organizational structure is a series of teams instead of departments found in more tradi- to their success? tional businesses. Team members regularly approach colleagues to solve problems. One software engl- neer talks about the rewards of being surrounded by “friendly people willing to help get things done.” A brand designer boasts, “All teams are very supportive and respectful to each other and that Lyft’s collab- orative spirit fosters team “camaraderie, energy, and creativity.” As Lyft grows, it has had to extend its relaxed yet professional workplace to virtual teams in other countries. When the company recently expanded to France, it helped employees get ready to bridge the distance gap by creating a presentation explaining effective communication in virtual teams. Lyft and its ever-growing teams dedicated to a shared company vision embody the importance of teamwork in the digital workplace. Although Lyft may have a pink-fur-lined elevator and its employees may wear flip-flops and casual clothing, effective communication skills, respect for fellow workers, and professionalism are key to its growing success
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