dolution
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Undertake a review on various media which are published in countries in South Eastern Europe as well as media targeting Northern European Countries. How does the ads’ depiction of family differ by region? Uncover what sorts of consumption situations do they seem highly similar and why?
Note: you need to justify your arguments linking to European consumers and their groups and culture and the European consumers as well as theories e.g. e.g. reference groups, opinion formers, power etc. where appropriate
ASSESSMENT CRITERIA .
Give a brief background about the findings sources and materials
Assess the representation of families in ads
Uncover the cultural family bonding emotions and feelings in ads that trigger consumption and influence marketing campaigns
Differences between Northern and South Eastern European depiction and composition of family depicted in the ads
Modern-v-paternalistic family structures
Appreciate how national culture and family influence marketing decisions in advertising campaigns
Follow the Harvard referencing system
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