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Develop a short description for innovation strategy and business value in UBER.

Uber Technologies, Inc., commonly known as Uber, offers vehicles for hire, food delivery (Uber Eats), package delivery, couriers, freight transportation, and, through a partnership with Lime, electric bicycle, and motorized scooter rental. The company is based in San Francisco and has operations in over 900 metropolitan areas worldwide. It is one of the largest providers in the gig economy (Freelancers, Consultants, Independent contractors and professionals, Temps (temporary contract workers) and is also a pioneer in the development of self-driving cars. Uber is estimated to have over 110 million monthly active users worldwide Like similar companies, Uber has been criticized for treatment of drivers as independent contractors, disruption of the taxicab business, and an increase of traffic congestion. When it was under the leadership of former CEO Travis Kalanick, the company was criticized for several unethical practices so it is totally changed into new area.

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Question2 : What is the main innovative approach or solution in MAYBACH? .

Maybach is a German car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son, originally as a subsidiary of Luftschiffbau Zeppelin GmbH, and it was known as Luftfahrzeug-Motorenbau GmbH until 1999. In 1960, Maybach was acquired by Daimler-Benz. The name returned as a standalone ultra-luxury car brand in 2002, sharing significant components with Mercedes-Benz cars. After slow sales, Maybach ceased to be a standalone brand by 2013, and it became (in 2015) a sub-brand of Mercedes-Benz, which is owned by Daimler AG. As of 2018, Daimler produces an ultra-luxury edition of the Mercedes-Benz S-Class under the Mercedes-Maybach name.

 
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