dolution
dolution.
Which of the following dimensions of the customer experience dashboard is used for sentiment testing and classifying positive or negative customer experience culled from social media buzz?
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web analytics |
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experience research |
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social listening |
In a communication process, an external influence such as competitive advertising that impairs the effectiveness of an advertising message is referred to as ________.
signal fire |
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language barrier |
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information paradox |
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noise |
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The world’s best-known franchises are ________.
advertising agencies
travel agencies
hotel chains
fast-food chains
Which of the following is often the most effective and the only feasible way for a company to establish itself in a new market?
by setting up a direct sales force |
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by approaching a company producing substitute products |
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by providing special incentives to wholesalers |
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by providing special incentives to retailers |
Which of the following involves a contractual agreement whereby a company grants the right to sell its goods and services to another company?
joint ventures |
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franchising |
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cross-licensing |
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acquisitions |