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Which of the following statements is true of the influence of product characteristics on a company’s channel strategy?

Products with low unit prices are usually sold using a company’s sales force.

Products that are sold using direct distribution generally require narrow selling margins.

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Perishability is an important product characteristic that influences channel strategy.

Bulky products are ideally distributed through direct-sales systems globally.

A ________ is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task.

fulfillment house

demand signal repository

general line of merchandise

channel of distribution

Which of the following statements is true of the influence of customer characteristics on a company’s channel strategy?

The need for multiple channel intermediaries decreases as the number of customers increases.

The need for multiple channel intermediaries is high during the early stages of market development.

The need for multiple channel intermediaries increases toward the last stages of market development.

The technique of direct selling is one of the most cost-effective means of serving large-volume retailers.

Which of the following is a provision for customers to handle and select merchandise themselves in a store with minimal assistance from sales personnel?

self-service

self-reference

self-organization

self-offering

Which of the following statements is true of members of society as stakeholders of an organization?

Members of society are external stakeholders, and are therefore not affected by corporate activities.

Collaboration between members of civil society, the private sector, and the public sector can lead to intractable and complex global problems.

Members of society have become powerful catalysts and can use modern communication technology to form protest alliances.

Members of society do not have the power to force businesses to contribute to change.

 
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