1. ________, a key stakeholder, is responsible for shaping the overall mission or goals of an organization.

    A customer

    An employee

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    A shareholder

    The management

Which of the following statements is true about shareholders?

They are not entitled to a distribution of the dividend income.

They have direct equity interest in the firms to which they fund resources.

They have no rights to transfer their shares to other investors.

They emphasize corporate responsibility over financial profitability.

According to Peter Drucker, the purpose of a business must lie in ________.

managing power

increasing control

maximizing share value

supporting society

Which of the following is the first stage in creating a sustainable competitive advantage?

making value chains sustainable

viewing compliance as an opportunity

designing sustainable products and services

developing new business models

________ are key stakeholders in the marketing exchange process.





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