dolution
dolution.
According to the HBR case: The Walt Disney Company: The Entertainment King
a. Which of the following was not a challenge in the context of Disney’s merger with ABC?
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culture clash |
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| b. |
high purchase price |
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| c. |
antitrust concerns |
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| d. |
drop in network ratings |
b. Which of the following is not an example of Disney’s vertical diversification strategy?
| a. |
creation of the Walt Disney Music Company |
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| b. |
creation of Buena Vista Distribution Company |
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| c. |
creation of Disney.com website |
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| d. |
entry/investment in manufacturing their own toys |
c. Which of the following is not an example of Disney’s horizontal/product diversification strategy?
| a. |
creation of Buena Vista Distribution company |
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| b. |
acquisition of Lucasfilm |
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| c. |
acquisition of Pixar |
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| d. |
entry into character merchandising business |
d. Which of the following is least likely to be one of Disney’s core competencies?
| a. |
managing creativity |
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| b. |
managing their brand |
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| c. |
managing technological capital |
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| d. |
managing synergies |
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