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INTEGRATED MARKETING COMMUNICATIONS

Exercise I Simple Recall

1. This is a process of transmitting information from one

person to another. 1. ____________________

1. The encoder of message in the communication process ____________________
2. The decoder of message in the communication process ____________________
3. The topic of communication ____________________
4. The medium of communication ____________________
5. The reactions or comments in the communication process ___________________
6. The communication of intelligent messages ____________________
7. The transfer of products and services from point of

production to point of consumption. 8. ____________________

1. This is said to be the noise in marketing communications. ____________________
2. This is anything that blocks an individual from reaching

his goal of being understood. 10. __________________

Exercise II Enumeration

Elements of Communication

1. __________________________

2. __________________________

3. __________________________

Types of Barriers in Communication

1. __________________________

2. __________________________

3. __________________________

4. __________________________

Examples of Social Media

1. __________________________

2. __________________________

3. __________________________

4. __________________________

5. __________________________

Exercise III Illustration

1. Illustrate the Model of Communication