Running a retail business requires a seamless coordination of a number of experiential, PR and Marketing elements aimed at attracting customers to the store (be it a traditional physical or Online Store) and to keep them there for as long as possible, ensuring that they get exposed to a bigger variety of products than they came looking for and that they spend more money in the store. Store design and in-store promotions play a big role in customer satisfaction, so do product and service quality, as well as after-sales support/responsiveness. You are required to draft a PR & Marketing strategy for your favorite Retail Store to achieve the above. In a 1,200-word essay, tell us how you would position yours as a preferred shopping destination for decerning customers.
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