The maker of a leading brand of low-calorie microwavable food estimated the following demand equation for its product using data from 26 supermarkets around the country for the month of April:

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Using this information, answer the following questions: a. Compute elasticities for each variable. b. How concerned do you think this company would be about the impact of a recession on its sales? Explain. c. Do you think that this firm should cut its price to increase its market share? Explain. d. What proportion of the variation in sales is explained by the independent variables in the equations? How confident are you about this answer? Explain.


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