think of an example (it can be from your current or past professional experiences, or something you just think could be interesting) where you could leverage a Propensity Model. What question are you trying to answer (How likely to purchase? How likely to Cancel / Attrite? etc.) What factors do you think will be the most important to put into the model? Which information might be the hardest to capture? You do NOT need to build the model but please provide a 2-3 page write up outlining the context in which you’d use the model, the benefit the model would provide, and which variables you would want to include in the model and why you’d include them.


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