dolution

The consumer’s consistent preference and /or purchase of the same brand in a specific product or service category is called:

Select One

a. Brand Equity

b. Brand knowledge

c. Brand loyalty

d. Megabrands

2. Positive reinforcement……………

Select One

a. is an unpleasant outcome that serves to encourage a specific behavior.

b. consists of events that strengthen the likelihood of a specific response.

c. is an unpleasant outcome that serves to encourage a specific behavior.

d. is used to discourage behavior.

3. The important elements of perception are :

Select One

a. Sensation, the absolute threshold, the differential threshold, the subliminal perception.

b. Sensation, grouping, closure and subliminal perception

c. Sensation, the absolute threshold, the differential threshold, and figure.

d. Sensation, figure, grouping, and the absolute threshold.

4. The basic elements of the consumer learning are:

Select One

a. Motivation, cues, response and repetition

b. Cues, response, satisfaction and repetition.

c. Motivation, cues, response, an reinforcement

d. Motivation, cues, satisfaction, and repetition

5. Here are different types of perceived price, one of them is…………which is the risk that the product will not perform as expected.

Select One

a. Physical risk

b. Functional risk

c. Psychological risk

d. Social risk