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ANSWER THE QUESTION BASED ON DAIMLER AG IN 2021(PROVIDE CITATION FOR THE ANSWER)
DAIMLER AG Marketing Audit Checklist of Questions
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Order Paper NowThe following questions about marketing must be examined in strategic planning:
1. Are markets segmented effectively?
2. Is the organization positioned well among competitors?
3. Has the firm’s market share been increasing?
4. Are present channels of distribution reliable and cost effective?
5. Does the firm have an effective sales organization?
6. Does the firm conduct market research?
7. Are product quality and customer service good?
8. Are the firm’s products and services priced appropriately?
9. Does the firm have an effective promotion, advertising, and publicity strategy?
10. Are marketing, planning, and budgeting effective?
11. Do the firm’s marketing managers have adequate experience and training?
12. Is the firm’s Internet presence excellent as compared to rivals?
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