What are the needs of Alibaba’s customer segments, i.e. Chinese SME sellers, Chinese buyers and foreign buyers? Question 2 What is Alibaba’s value proposition to each of these segments? Question 3 How does Alibaba’s multi-sided platform business model work? Question 4 Discuss Alibaba’s business activities and the relationships between these activities using the Michael Porter’s Activity Map Question 5 In the Michael Porter’s Activity Map, identify the higher order strategic themes that drive Alibaba’s business success Question 6 Using the Threat, Opportunity, Weakness and Strength matrix, list Alibaba’s macro threats and opportunities as well as internal strengths and weaknesses.

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