Administrative things

• Case study 1 due by October 2nd

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Subject : Server marketing

• Instructions: Follow the instructions given in the syllabus p.
5. See also a sample posted on Moodle

• Expected length: 300 words •

• Make sure there is no plagiarism

TOPIC 2: Write a service encounter case study of some GOOD or
BAD service experience explaining what happened in detail. Discuss
also your level of expectations of the service. Then, analyze the
case by identifying a service gap (if any) + Apply relevant
SERVQUAL elements in your analysis on what aspects the service
provider did well or not so well

note :write about good or bad experience in a
restaurent or any where using the service gap


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