Blockbuster Canada was the first of its kind in Canada in the movie and games rental business and operated for more than 21 years. However, with the advent of more modern technology accessible mainly through Netflix and Rogers On Demand, Blockbuster struggled to stay relevant in a tech-savvy environment where videos and games could now be rented conveniently from the comfort of one’s couch via computer or TV. Despite efforts to try to stay relevant, Blockbuster did not leverage technology that had become an important part of their consumer base’s daily lives. As a result, Blockbuster was not able to fight off the competition. What is one of the most important assessments a firm like Blockbuster could have made in order to stay relevant? identifying the needs of its producers identifying the needs of its customers identifying the needs of its employees identifying the strategy of competitors teaming up with the competition
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