Developing the New Service, marketing assignment help.
Using CHICK-FIL-A as the organizational study, complete the following tasks:
- Assess the types of stakeholders involved in the development process for the product/service of the company.
- Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
- Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
- Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
- Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development. (3pages in APA)
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