Destination, Cultural & Heritage Marketing

Destination, Cultural & Heritage Marketing.

 You are destination management consultants working on a destination, cultural or heritage brand of your choice. You are required to develop a Destination Marketing Strategy Plan for the brand. You will need to conduct a situation analysis in order to understand how the brand is currently doing. Depending on where you would like to take the brand, you will need to form vision and mission. Considering these, you need to identify a market and apply segmentation, targeting and positioning. According to your target market(s) you will apply marketing mix to your destination, cultural or heritage brand. Lastly, you will conduct a SWOT analysis. Sections: -introduction -situation analysis -vision & mission -segmentation, targeting, positioning -marketing mix application -SWOT analysis -Conclusion

Destination, Cultural & Heritage Marketing

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