Delivering Customer Satisfaction

Delivering Customer Satisfaction Due Week
9 and worth 200 points
Read the “Zappos: Delivering Customer Satisfaction†case,
located on page 475 of the textbook.
Write a four to six (4-6) page paper in which you: Analyze the
manner in which Zappos†leadership has fostered a culture of
ethicalness in the company. Suggest two (2) actions that other
companies can take in order to mimic this culture. Determine the
major impacts that Zappos†leadership and ethical practices
philosophy have had on its stakeholders.

Examine three (3) of the
ethical challenges that Zappos faces. Recommend three (3) actions
that Zappos†leadership should take in order to address these
ethical challenges. Evaluate the effectiveness of the core values
in relation to developing a culture of ethicalness.

Determine the
manner in which the core values support the stakeholderâ€s
perspective. Analyze the major ethical challenges that Zappos has
faced. Determine whether or not you would have resolved these
challenges differently than Zappos†management. Provide a
rationale for your response. Use at least three (3) quality
academic resources in this assignment. Note: Wikipedia and other
similar Websites do not qualify as academic resources. Your
assignment must follow these formatting requirements: Be typed,
double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any
additional instructions. Include a cover page containing the title
of the assignment, the studentâ€s name, the professorâ€s name,
the course title, and the date.

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