Delivering Customer Satisfaction Due Week
9 and worth 200 points
Read the Ă˘â‚¬Ĺ“Zappos: Delivering Customer SatisfactionĂ˘â‚¬ case,
located on page 475 of the textbook.
Write a four to six (4-6) page paper in which you: Analyze the
manner in which ZapposĂ˘â‚¬ leadership has fostered a culture of
ethicalness in the company. Suggest two (2) actions that other
companies can take in order to mimic this culture. Determine the
major impacts that ZapposĂ˘â‚¬ leadership and ethical practices
philosophy have had on its stakeholders.
Examine three (3) of the
ethical challenges that Zappos faces. Recommend three (3) actions
that ZapposĂ˘â‚¬ leadership should take in order to address these
ethical challenges. Evaluate the effectiveness of the core values
in relation to developing a culture of ethicalness.
manner in which the core values support the stakeholderĂ˘â‚¬s
perspective. Analyze the major ethical challenges that Zappos has
faced. Determine whether or not you would have resolved these
challenges differently than ZapposĂ˘â‚¬ management. Provide a
rationale for your response. Use at least three (3) quality
academic resources in this assignment. Note: Wikipedia and other
similar Websites do not qualify as academic resources. Your
assignment must follow these formatting requirements: Be typed,
double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any
additional instructions. Include a cover page containing the title
of the assignment, the studentĂ˘â‚¬s name, the professorĂ˘â‚¬s name,
the course title, and the date.
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