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In many organizations, being âpeople-centeredâ is considered soft, irrelevant, and unrelated to profitability. Contemplate the Conscious Capitalism principles (i.e. conscious leadership, stakeholder orientation, conscious culture, and higher purpose) as a framework and consider at least two companies that have successfully adopted this business philosophy to gain success and combat traditional corporate approaches.
How do these companies embody the tenet of âhigher purposeâ and create deeper meaning by focusing their goals beyond profits and inspiring their stakeholders? What connections can you identify between the four principles of Conscious Capitalism and the Christian concept of putting others before oneself?
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Use the following resources, but you must come up with your own companies, not the ones listed in the references. Use APA format and cite peer reviewed/educational sources.
1. âConscious Capitalismâ Is Not an Oxymoron
Read ââConscious Capitalismâ Is Not an Oxymoron,â by Macket and Sisodia, from Harvard Business Review (2013).
2. John Mackey: Why Companies Should Embrace Conscious Capitalism
Read âJohn Mackey: Why Companies Should Embrace Conscious Capitalism,â by Schwabel, from Forbes (2013).
3. The 4 Principles of âConscious Capitalismâ
Read âThe 4 Principles of âConscious Capitalism,’â by Anderson, from Entrepreneur (2015).