Disneyland, the fairytale experience

In recent years, several projects involving amusement parks have emerged worldwide, offering different entertainment experiences to tourists. Yet, this growing market is faced with changes in consumer behaviors. Innovative attractions are no longer sufficient to satisfy consumers’ expectations. That is why improving the customer experience is crucial to retaining actual customers and attracting new ones. Disney created its first amusement park in the 1960s. The company places the visitor at the center of its efforts. Thus, it is essential to understand the story behind Disneyland’s success as well as the challenges and how it adapts to new visitors’ needs by enhancing the customer experience through different strategies to satisfy its tier customers and improve their loyalty.

Age and Politics Do people’s political philosophy tend to change with age? One technique we may use to answer this question is to see if the mean age of conservatives, moderates, and liberals differ. Go to the book’s website to obtain the data file SullivanStatsSurveyI using the file format of your choice for the version of the text you are using.

(a) State the null and alternative hypotheses.

(b) Verify that the requirements to use the one-way ANOVA procedure are satisfied. Normal probability plots indicate that the sample data come from normal populations.

(c) Are the mean ages for the three political philosophies different at the  level of significance?

(d) Draw boxplots of the ages of the three political philosophies to support the analytic results obtained in part (c).