Location, location, location can be the most important aspect to a business. Why? Where can your customers go to find you and your business? On the web? On a social media site? In a brick and mortar location? Where would you seek to be found with your ficticious business? Why do most entrepreneurs start out of their home? Amazon, HP, Dell, Uber began in the garage or in a dorm room. What are the benefits? Negatives? Can you do that with your business? Recognizing that many entrepreneurs are between 30-40 years old and employed full time, how do you go about creating your own business when you are employed and caring for a spouse or children? Can your home be a major distraction for you?

1. Alphabet is the parent company of Google. Alphabet Inc. was originally founded as a search engine company in 1998 under the name Google Inc. The company has diversified far beyond search engines in the past two decades. It reorganized in 2015 and created the holding company named Alphabet. The parent holds Google, its largest subsidiary, as well as a number of other companies. Based on your research of this company,
   1. How would you describe Alphabet’s overall corporate strategy? What kind of diversification do they follow in your opinion? Provide support for your answer.
   2. Do you think Alphabet creates value as a corporation? How? Do its diversification efforts pass the necessary tests? Discuss.