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Whilst  top  companies  such  as  IBM  and  Tesco  say  that  the  customer  is  king,  will  customer choice continue to be unrestrained in a) 2020 and b) 2050? Explain your  thinking in each future state scenario.
The barbecue sauce focal firm has manufacturing facilities  in the Netherlands which are described as ‘high on quality and reliability, but low on  responsiveness’. In order  to maximise production  efficiency, large batches of  each  flavour are made  so  that process cleanouts  (each lasting > four hours) are kept  to  a minimum.  After manufacturing,  each  batch  of  a  given flavour  is  transported  to  an  off-site  finishing  operation,  where  bottles  of  the  different  flavours  are  packed  into a display box for attractive presentation to the end-customer at the firm’s retail  customers. This process takes an average of two weeks because of the need to ensure  that  all  flavours  are  available.  Finally,  the  display  boxes  are  distributed  through  warehousing operations which have been situated in six carefully selected locations  around the product’s major European market in Germany. Management of the focal firm is under pressure to reduce inventories and stock  write-offs  (the  sauce has  a  shelf life of  three months). Propose what  actions could  be  taken  to  improve  the  supply  chain  to  permit  improved  responsiveness  to  endcustomer demand.
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