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Company: Starbucks

Stakeholder map and Analysis

Opinion leaders from government, the private sector, and local communities play an important role in shaping business strategy. A clear understanding of the stakeholders that influence, or are affected by, our business is critical to the successful shaping of a CSR strategy. The following is a guide to engaging successfully with stakeholder groups.

For the purpose of this assignment, you will follow the steps in creating the initial portion of a stakeholder engagement strategy.

STEP 1: DEFINE STAKEHOLDER ENGAGEMENT

  • Discuss the meaning of stakeholder engagement. Use the following questions to guide the discussion and build a strategy:
    • Where can stakeholder engagement have the biggest impact on our operations? On our strategy?
    • What is our motivation for engaging? [i.e. Reacting to external pressures; changes in legislation; developing business insights; shift in social issues and awareness; threats to our resources/way of doing business; protecting our reputation; response to a crisis; seeking innovation; building relationships; internal pressure for change; etc.]

STEP 2: STAKEHOLDER IDENTIFICATION AND MAPPING

  • Brainstorm your stakeholder groups without screening for influence. List anyone and everyone that might have an interest in your objectives now and possibly in the future.
  • Questions to help push your brainstorming beyond the obvious:
    • Who are potential stakeholders from new markets? New technology?
    • Who are our competitors’ stakeholders?
    • What are new trends in sustainability? New regulations coming?
    • Is our stakeholder group diverse? Are they influencers? Collaborators? Advocators? Objectors?
    • Who are the loudest voices? [Hint – not always our biggest groups of stakeholders…..take a peek at social media to see who’s communicating about issues facing your organization or business practices]
  • Analyze your list to understand the stakeholders’ relevance to your purpose and the influence they hold. You can use the following criteria to help your analysis:
    • Contribution: does this stakeholder have information or expertise that can be helpful to the business?
    • Willingness to engage: will the stakeholder be a part of the process?
    • Influence: is their claim legitimate and how much influence do they have over the process? Whom do they influence? You directly, government policy, your customers, community?
    • Necessity of involvement: are they important to the process? Will they derail it or make it less relevant if they are left out of the process?
  • After a list is comprised, identify a list for prioritizing your stakeholder groups. This could be based on their level of interest, level of influence, power for negatively/positively affecting your business operations or reputation, regulatory influence, etc.
  • Once identified, map the stakeholders on a matrix [provided]
  • Use the matrix to prioritize the stakeholder.
    • IDENTIFY CRITERIA FOR PRIORITIZING THE STAKEHOLDERS [this should be clearly communicated in the document]. It could be based on their direct influence, influence over others, effect on the business, affected by the business actions, etc.
    • FOR THE PURPOSES OF THIS ASSIGNMENT, SELECT AND IDENTIFY YOUR TOP FOUR (4) STAKEHOLDERS AND PROVIDE YOUR RATIONALE FOR SELECTING THEM
  • ONCE SELECTED, IDENTIFY THE ISSUES THAT ARE IMPORTANT TO THEM and explain their relevance to your engagement objectives.

The quadrants on the mapping matrix can correspond to the following stakeholder matrix:

  • Company: Starbucks Stakeholder map and Analysis Opinion leaders from government, the private sector,...
  • STEP 3: COMPANY ISSUES IDENTIFICATION AND MAPPING

  • Choose the top three issues that have contributed to the problems of the company and complete the following:

  • Identify each issue;
  • Identify the consequences each issue created for the company;
  • Map each issue on the “Issue Life Cycle”. (Figure 1 in your textbook, page 52 in the hard copy of your textbook).

  • Explain how the company should manage each issue so it does not become a crisis. If the issue has become a crisis, explain where the company failed in managing the issue(s).

    Identify how the company should avoid a repeat of these issues in the future.

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Securities and Exchange Commission v. Edwards

FACTS Charles Edwards was the chairman, CEO, and sole shareholder of ETS Payphones, Inc. (ETS), which sold payphones to the public via independent distributors. The payphones were offered with a site lease, a five-year leaseback and management agreement, and a buyback agreement. The purchase price for the payphone packages was approximately $7,000. Under the leaseback and management agreement, purchasers received $82 per month, a 14 percent annual return. Purchasers were not involved in the day-to-day operation of the payphones they owned as ETS selected the site for the phone, installed the equipment, arranged for connection and long-distance service, collected coin revenues, and maintained and repaired the phones. Under the buyback agreement, ETS promised to refund the full purchase price of the package at the end of the lease or within one hundred and eighty days of a purchaser’s request.
In its marketing materials and on its website, ETS trumpeted the “incomparable pay phone” as “an exciting business opportunity,” in which recent deregulation had “open[ed] the door for profits for individual pay phone owners and operators.” According to ETS, very “few business opportunities can offer the potential for ongoing revenue generation that is available in today’s pay telephone industry.” Ten thousand people invested a total of $300 million in the payphone sale-and-leaseback arrangements.
The payphones did not generate enough revenue for ETS to make the payments required by the leaseback agreements, so the company depended on funds from new investors to meet its obligations. After ETS filed for bankruptcy protection, the Securities and Exchange Commission (SEC) brought this civil enforcement action. It alleged that Edwards and ETS had violated the registration requirements and antifraud provisions of the Securities Act of 1933, as well as Section 10(b) of the Securities Exchange Act of 1934 and Rule 10b-5 under that section.
The district court concluded that the payphone sale-and-leaseback arrangement was an investment contract and therefore was subject to the federal securities laws. The Court of Appeals reversed, holding that the respondent’s scheme was not an investment contract.

DECISION The judgment of the U.S. Court of Appeals is reversed, and the case is remanded.

OPINION Congress’s purpose in enacting the securities laws was to regulate investments, in whatever form they are made and by whatever name they are called. To that end, it enacted a broad definition of “security,” sufficient to encompass virtually any instrument that might be sold as an investment. The 1993 Act and the 1934 Act define “security” to include any note, stock, treasury stock, security future, bond, debenture, investment contract, or any instrument commonly known as a security. “Investment contract” is not itself defined.
Under the Supreme Court decision in SEC v. W. J. Howey Co. the test for whether a particular scheme is an investment contract is “whether the scheme involves an investment of money in a common enterprise with profits to come solely from the efforts of others.” This definition “embodies a flexible rather than a static principle, one that is capable of adaptation to meet the countless and variable schemes devised by those who seek the use of the money of others on the promise of profits.” “Profits” was used in the sense of income or return, to include, for example, dividends, other periodic payments, or the increased value of the investment.
There is no reason to distinguish between promises of fixed returns and promises of variable returns for purposes of the test. In both cases, the investing public is attracted by representations of investment income, as purchasers were in this case by ETS’s invitation to “watch the profits add up.” Moreover, investments pitched as low risk (such as those offering a “guaranteed” fixed return) are particularly attractive to individuals more vulnerable to investment fraud, including older and less sophisticated investors. An investment scheme promising a fixed rate of return can be an “investment contract” and thus a “security” subject to the federal securities laws.

INTERPRETATION An investment scheme promising a fixed rate of return can be an “investment contract” and thus a “security” subject to the federal securities laws.

How would you define a security? Explain.

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Discussion Board – Should sports gambling be legal or not?

Review the videos in this week’s content, and write 300 word review answering the following questions:

What did Scott Van Pelt have to say about gambling? Was he for it or against it?

What do daily fantasy sports define themselves as? Do they think it is gambling or is it something else?

What did the Supreme Court decision in 2018 do with sports gambling?

Give your opinion. What would you do if you have a choice on whether sports gambling should be legal

You also will be required to write a 150 word review to 1 other student as well

Your thread is due by Noon. (ET) on Wednesday. Your replies are due by Noon (ET) on Friday.

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What’s in a Word? In a recent survey conducted by the Pew Research Center, a random sample of adults 18 years of age or older living in the continental United States was asked their reaction to the word socialism. In addition, the individuals were asked to disclose which political party they most associate with. Results of the survey are given in the table.

(a) Explain why this data should be analyzed by homogeneity of proportions.

(b) Does the evidence suggest individuals within each political affiliation react differently to the word socialism? Use the  level of significance.

(c) Construct a conditional distribution of reaction by political party.

(d) Write a summary about the “partisan divide” regarding reaction to the word socialism.

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