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Part I: Do an ELCA of the following case to determine business-specific responsibilities and recommend actions to address them.?

Case:?ABC is a hypothetical leading fashion label. ABC’s main strategic goals are long-term growth, increase market share, better target younger customers, and increase profit margins. One of their main products are cotton shirts.With regard to achieving its strategic goals, ABC? is doing an ELCA of the cotton shirts.

Instructions for Part I:?

  • Do an ELCA of a cotton shirt considering typical issues of the product life cycle of this product as it has traditionally been produced. ?
  • Apply all four steps of the ELCA method. Make sure you always explain your claims/evaluations and provide some data and references.
  • Address all stages of the life cycle (sourcing, production, distribution, use, disposal) and discuss at least one potential ethical issue of each stage.?
  • Provide three recommendations for ABC in Step 4 of the ELCA method. Explain how your recommendations address the ethical issues and make business sense.

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Based on the below paragraph, identify and justify FOUR factors affecting aging workers to retire early. As the HRM practices examined in the present study either address important needs among aging workers or tend to push them away from employment, they appear to be particularly targeted at influencing older workers’ employment decisions. For example, training opportunities may enhance older workers’ self-development and personal growth (Maurer & Rafuse, 2001). Similarly, assigning aging workers to such new roles as mentor or coach for less-tenured employees is a way for employers to provide older workers with challenging work that fits their unique skills and accommodates their needs (Glass, 1994; Mirvis & Hall, 1996). Likewise, flexible work arrangements allow older workers to reconcile their desires to stay employed and achieve work-life balance (Atchley, 1993; Siegrist et al., 2007). In contrast, some organizations encourage aging workers to retire early because they want to reduce personnel costs. Such practices, obviously, may induce voluntary retirement (Hardy & Quadagno, 1995; Shultz et al., 1998; Taylor & Shore, 1995).

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Proton and Perodua are the two main local automobile manufacturers in Malaysia. Since both are government linked companies (GLC), their existence is complementing each other in different segments of the automobile market. For instance, Proton produces Saga and Wira for middle-income and mid-size families while Perodua produces Kancil and Kelisa for relatively low-income and small size families. However, the enlarged product lines for both car makers over the years with more than 20 models resulted overlapping and crossing of the market segments, triggering competition among them. As a marketing consultant, you are hired by Proton to design a marketing research to expand both local and global market share.

(a) The management decision problem and marketing research problem play an important role to determine the success of market competition. Discuss TWO (2) set of decision related to Proton from the context of:

  1. Management decision problem
  2. Marketing research problem

(b). Suggest FOUR (4) specific components or marketing research problems.

(c)Explain TWO (2) reasons the importance of social media for measuring the international customer purchase intention of Proton car.

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Calculating tax incidence Suppose that the U.S. government decides to charge cola consumers a tax. Before the tax, 20 million cases of cola were sold every month at a price of $6 per case. After the tax, 14 million cases of cola are sold every month; consumers pay $7 per case (including the tax), and producers receive $3 per case. per case. Of this amount, the burden that falls on consumers is $ per case, and the burden The amount of the tax on a case of cola is s that falls on producers is s per case. True or False: The effect of the tax on the quantity sold would have been the same as if the tax had been levied on producers. True False

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