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Diet and Birth Weight An obstetrician wanted to determine the impact that three experimental diets had on the birth weights of pregnant mothers. She randomly selected 27 pregnant mothers in the first trimester of whom 9 were 20 to 29 years old, 9 were 30 to 39 years old, and 9 were 40 or older. For each age group, she randomly assigned the mothers to one of the three diets. After delivery, she measured the birth weight (in grams) of the babies and obtained the following data:

(a) Birth weights are known to be approximately normally distributed. Verify the requirement of equal population variances.

(b) Determine whether there is significant interaction between age and diet.

(c) If there is no significant interaction, determine whether there is significant difference in the means for the three age groups. If there is no significant interaction, determine whether there is significant difference in the means for the diets.

(d) Draw an interaction plot of the data to support the results of parts (b) and (c).

(e) If there is significant difference in the means for the three age groups, use Tukey’s test to determine which pairwise means differ using a familywise error rate of . If there is significant difference in the means for the diets, use Tukey’s test to determine which pairwise means differ using a familywise error rate of .

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You are working as an assistant to the vice president for marketing at Long Life Incorporated, a start up manufacturer of a healthy, minimally refined breakfast cereal. Since little processing will be done, much of the cost of the product will be in the premium ingredients. The company will be investing $3 million in processing and packaging facilities to produce a maximum of 15,000 cases of cereal per month. It will advertise and market only in a restricted regional area in the foreseeable future, although expansion is possible in the long run. Fixed costs for operating the facility will be approximately 85,000 per month. Variable costs, primarily for ingredients and labor, are expected to be approximately 17 per case. In the past, most cereals of this sort have been sold at specialty stores for high prices. However, in recent years, some have moved into supermarkets at prices that are competitive with those of traditional cereals. A marketing research study has given you estimated results after the first year for three possible scenarios:

1. Sell to supermarkets for 29 per case, spend 25,000 per month on advertising, and sell approximately 11,000 cases per month. The average price grocery stores pay competitors for a case of this size is 30, and 25,000 is a minimal monthly budget for advertising in the local area.

2. Sell to supermarkets for 31 per case, spend 40,000 per month on advertising, and sell approximately 12,000 cases per month.

3. Sell to specialty stores for 34 per case, spend only 7,000 per month advertising in health food periodicals, and sell approximately 7,500 cases per month.

Required

A. Prepare a schedule (using the format on the next page) that shows the pro forma (or expected) profit from each scenario.

B. Write a report for your company president and vice presidents in which you analyze each of the above strategies and make a recommendation concerning which one to choose.

C. Also include discussion of any long-term trends and other outside factors that you feel should be considered in making this strategic decision.

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Global cybersecurity spending by critical infrastructure industries exceeds $50 billion annually, and is rising above 10 percent annually. Security is major concern for all businesses, yet complete security is something most businesses cannot financially afford to install. Discuss.

Michelin is featured in the opening chapter case as a firm that engages in excellent strategic planning. This exercise gives you practice conducting an external strategic management audit to determine if Africa is the new, best place for Michelin to produce and market products and services. For example, considerable underground mining occurs in much of Africa. The new MICHELIN XTXL tire is available in 25-inch for underground mining vehicles. The new tires offer enhanced safety and productivity and are available in sizes 26.5R25 and 29.5R25. Tests indicate that the new tires offer increases of 10 percent in longevity, 20 percent in puncture resistance, and 30 percent in load capacity. Instructions Step 1 Research the business climate in 10 African countries. Step 2 Prepare an EFE Matrix for Michelin based solely on the opportunities and threats that Michelin will face in doing business in the 10 African countries you have chosen Step 3 Based on your research, list the 10 African countries you selected in rank order of attractiveness for Michelin to focus efforts upon. Give a one-sentence rationale for each country’s ranking

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1. How much ground beef does it take to make 175 8-ounce patties with 22.5% shrinkage?
2. What is the conversion factor for serving 150 potions from a recipe that calls for 8 pounds of pears with a 14% redemption for 8 servings / slices?
3. Determine the recipe and retail price of each serving if your recipe calls for 150 4-ounce cassava servings. It has an 80% yield. Purchase price of $ 2.99 pound. FC 38% and FQ 2.78%.
FQ: Ingredients that you do not have to buy or if you do buy it, you use a very small amountExample: Salt, pepper or water

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